Hi, I’m Caroline, a florist for weddings in Hertfordshire, Bedfordshire, Buckinghamshire and private and corporate events. PHLOX is a fusion of my creative experience, expressed through floral design, flower arrangements and scene-setting. It has been described as a blend of ‘whimsical luxury’ with my personal interest in the natural world and my past creative career. I love the hues and textures of foliage; for me, nothing beats a lush green arch or a decadent hanging hoop.
I live on the Herts/Beds border, and love to get out and about in the countryside. Millie and Ruby, my English springer spaniels, are never far behind! Striving for a bit of the good life, I also have 5 chickens and 3 runner ducks.
In education, I enjoyed and excelled in the creative subjects, which led to a triple distinction in 3D Display & Design and a City and Guild in Interior Design.
Fast-forward 12 years and I have had the opportunity to work for a number of prestigious and well-known brands, such as Liberty, Diesel, Jaeger, John Lewis and Topshop, which has given me a wealth of creative knowledge across multiple sectors.
For more than 7 years I worked in London for Tiffany & Co. within the Creative Visual Merchandising Team. My role meant that I was fortunate enough to travel all over Europe, implementing and coordinating unique displays and events with multiple professionals, including established florists, propmakers and graphic designers.
In 2017, fulfilling an ambition I’d harboured for some years, I graduated from the Hertfordshire Flower School with my own artisan wedding florist & event styling business, PHLOX.
There’s only one thing I now find more rewarding than designing eye-catching and atmospheric floral displays for weddings and events: seeing the joy and amazement in the eyes of my clients and their guests.
To talk about your wedding flower ideas or flowers for events, and to find out how I can help, please get in touch for a no-obligation consultation.
Drop me an email with a description about your day/event and I will get back to you. I can’t wait to hear more!